Marketing Studio · Est. 2016Berkeley, CA

Brand, build, ship.
Everything a modern
marketing team would do.
From one operator.

I run a hands-on marketing studio. Strategy, brand, websites, content, ads, and SEO. AI is in my toolkit, not on the sign out front. Ten years across Hoka, Backroads, Mini Cooper, Land Rover. Most engagements ship in two to four weeks.

Currently building for Nour Solar · Vellum Labs · Vigils

Louis Montano, marketing studio owner in Berkeley, CA
Louis · Berkeley

A decade of work for

HokaBackroadsMini CooperLand RoverMountain HardwearWoomTiger + LilyNour Solar
What I do

Four pillars.
One operator.

Most agencies are great at one of these and outsource the rest. I do all four. AI accelerates every step: research, drafts, mockups, copy variants, ad creative. The work that used to take a team of six fits inside a focused engagement.

01

Brand & Strategy

The thinking that comes before the website.

Positioning, naming, voice, visual identity. The work that decides what your homepage should even say before anyone designs it.

  • Brand brief + audit
  • Naming + voice guide
  • Visual identity system
  • Messaging architecture
02

Web & Build

Sites that look like a brand, not a template.

Custom websites, redesigns, landing pages, conversion funnels. Engineered to load fast, rank well, and convert. Most ship in two to four weeks.

  • Marketing sites + landing pages
  • Conversion funnel builds
  • CMS + analytics integration
  • Performance + SEO foundation
03

Growth

Channels that actually move revenue.

SEO, paid ads on Meta and Google, lifecycle email. Every dollar tracked back to a booking, a signup, or a sale. No vanity dashboards.

  • SEO strategy + technical
  • Paid ads (Meta + Google)
  • Lifecycle + nurture email
  • Attribution + reporting
04

Content & Creative

Stories your customers actually want to watch.

Brand films, short-form social, photography, copy. The work that fills the channels above and gives the brand something to say week after week.

  • Brand films + short-form
  • Photography direction
  • Editorial copy + social
  • Content systems + cadence

Selected work

Things I've built.
Live, shipped, in market.

No case study mockups. Every project below is either a live URL you can click, or real footage that shipped. Start with Nour Solar. It’s the full system in one build.

Content & Creative

Hoka

Anacapa 2 GTX Activation

Trail-running activation creative for the Anacapa 2 GTX launch. Shot, edited, and delivered on a four-day window.

Activation creativeShort-form content

Content Strategy

Backroads Travel

Reimagining Travel Content

Strategy doc and content framework for repositioning Backroads’ story engine around meaningful travel.

Content strategyEditorial direction

Web Build

Niche Landing Pages

Montano Media

Five vertical-specific landing pages (medspas, dentists, chiropractic, plastic surgery, home services) shipping as templated builds for prospect demos.

Multi-page systemConversion-tuned
The AI layer

The same work.
Ten times faster.

The pitch isn’t “built with AI.” The pitch is the work. AI is what lets a one-person studio match what a six-person agency used to ship, without the six-person retainer. Here’s where it shows up in practice.

Pillar

Brand & Strategy

AI accelerates

Audit and mood-board in hours, not weeks. Voice samples generated, tested, and refined before a single hire is briefed.

Pillar

Web & Build

AI accelerates

Full site copy drafted from the brand brief, design variants tested with AI imagery before code, custom components instead of off-the-shelf templates.

Pillar

Growth

AI accelerates

Ad creative variants generated in a day, not a sprint. SEO content drafted at scale and edited for voice, not the other way around.

Pillar

Content & Creative

AI accelerates

Brand films scripted, voiced, and scored without a five-person crew. Photography and stills generated where stock would fail.

You won't see “Powered by AI” on a finished deliverable. You'll see the deliverable, on time, on brief, and on brand.

How I work

Brief, frame, build, run.
In that order.

Most agencies start with a logo. I start with the question your homepage should answer before anyone touches it. Strategy first, every time.

01

Brief

Thirty minutes on the phone. I ask the questions an agency would charge for. By the end of the call, we both know whether this is a fit and what the first sprint should be.

02

Frame

A one-page strategy doc with the brand position, the audience, the channel mix, and the build sequence. Approved before any pixel gets pushed or any ad goes live.

03

Build

Brand, site, content, ads. Whatever the sprint calls for. AI accelerates the production layer; the strategy and craft stay human. Most engagements ship in two to four weeks.

04

Run

Once it’s in market, the dashboard tells the truth. Weekly performance reports, monthly strategy calls, ongoing iteration. No agency theater.

In their words

Results, not slides.

From operators who've shipped real work with me. No anonymous case studies, no cherry-picked Trustpilot scores.

Louis has a unique gift for identifying exactly where AI can move the needle in a business. He helped us move past the hype and implement actual agentic workflows that saved our team dozens of hours each week. His approach isn't just about the tech; it's about building systems that actually work for humans.

Michael Bircham

Mini Cooper

Working with Louis was a game changer. His deep understanding of vibe coding and platforms like Supabase and Vercel meant we could move from concept to a functional, AI-driven social network faster than we thought possible. He understands the architecture of the future.

Stuart Hill

NutraBolt

Louis doesn't just consult, he builds. His hands-on experience developing complex applications gives him a level of credibility most consultants lack. He helped us navigate the rapidly changing landscape with a clear, cinematic vision for our digital brand.

Zach Rubin

Anza Hospitality

Louis Montano in Berkeley, California

About

A marketer who builds.
And ships.

Ten years across Hoka, Backroads, Mini Cooper, Land Rover, Mountain Hardwear, and a roster of startups. Brand work, content production, campaign builds, performance marketing. I've sat in every seat at the agency table.

Two years ago I rebuilt my studio around the bet that a single operator with AI in the workflow could match a six-person agency team. That bet paid off. Today I run everything from positioning to shipped websites under one engagement.

Based in Berkeley, CA. Married to Olympian Alysia Montano. Father of three. I value efficiency because I have to.

Ten years across twenty-plus brands. Three businesses built. Counting.

Let's build something

Thirty minutes.
No deck.
Real numbers.

Tell me what you're trying to ship. By the end of the call I'll either tell you the build sequence and a number, or tell you it's not a fit. No retainer pitch, no slide deck.

montanomedia@gmail.com·(415) 580-0273